Anyone who read Elizabeth Gilbert‘s travel memoir “Eat, Pray, Love” (and let’s face it, a lot of people did) knows the hunger for not just visiting a place, but experiencing it. Those with the luxury of time can actually carve out months at a time actually living in their dream destinations, but for those with only a week or two at their disposal, getting off the beaten path and finding what is real about a place is practically an oxymoron.

Which is why we at Embark were so excited to come across the travel piece, When ‘Real’ Is the Traveling Priority, in The New York Times this week. Because this is exactly the kind of travel we believe in–the kind that lets you try a place on and wear it for a while, test its pulse. Simply put, we are not in it for the T-shirt.

This is why we take people to more than just the mountain when we climb Mt. Kilimanjaro, and even on Kilimanjaro, we prefer the route less traveled (Lemosho), so that your path up what will arguably the best climb of your life will not be littered with tourist traffic. We’ve also taken several side trips to visit with the Masai, as seen here. We don’t just stare at and photograph the locals; we interact, share food and stories and laughter.

This is what real travel is all about.